Cookie Policy

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They allow the website to recognize your device and remember certain information about your preferences and actions.

1.1 Types of Cookies

• Session Cookies: Temporary cookies that are deleted when you close your browser
• Persistent Cookies: Cookies that remain on your device for a set period or until you delete them
• First-Party Cookies: Cookies set by our website directly
• Third-Party Cookies: Cookies set by external services we use

2. How We Use Cookies

We use cookies to enhance your browsing experience and improve our services. Here's how we categorize our cookie usage:

2.1 Essential Cookies

• Website Security: Protecting against security threats and fraud
• Basic Functionality: Enabling core website features
• Load Balancing: Distributing traffic across our servers
• Session Management: Maintaining your session while browsing

Legal Basis: Essential cookies are necessary for legitimate interests and don't require consent.

2.2 Analytics Cookies

Purpose: Help us understand how visitors interact with our website.

• Google Analytics: Website traffic and user behavior analysis
• Page Performance: Monitoring site speed and performance
• User Journeys: Understanding how users navigate our site
• Content Optimization: Identifying popular pages and content

Retention: Analytics data is typically retained for 26 months.

2.3 Functional Cookies

Purpose: Remember your preferences and enhance your experience.

• Language Preferences: Remembering your preferred language
• Form Data: Saving partially completed forms
• UI Preferences: Remembering your display preferences
• Location Settings: Providing location-relevant information

2.4 Marketing Cookies

Purpose: Deliver relevant content and measure marketing effectiveness.

• LinkedIn Insight: Tracking conversions from LinkedIn campaigns
• Google Ads: Measuring advertising performance
• Remarketing: Showing relevant ads to previous visitors
• A/B Testing: Testing different versions of our content

3. Specific Cookies We Use

3.1 Our Own Cookies

3.2 Third-Party Cookies

• Google Analytics: _ga, _ga_*, _gid, _gat
• LinkedIn Insight: li_gc, lidc, UserMatchHistory
• Google Fonts: Font loading and display optimization
• Vercel Analytics: Performance monitoring (if using Vercel hosting)

4. Cookie Consent and Control

4.1 Your Consent Choices

When you first visit our website, we'll ask for your consent to use non-essential cookies. You can:

• Accept All: Allow all cookies for the best experience
• Essential Only: Only allow necessary cookies
• Customize: Choose which types of cookies to allow
• Reject All: Decline non-essential cookies

4.2 Managing Your Preferences

4.3 Browser Cookie Controls

You can control cookies through your browser settings:

• Chrome: Settings → Privacy and Security → Cookies and other site data
• Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Edge: Settings → Cookies and site permissions → Cookies and site data

5. Other Tracking Technologies

5.1 Web Beacons (Pixels)

We may use web beacons in combination with cookies to:

• Track email open rates and engagement
• Measure marketing campaign effectiveness
• Understand user behavior across devices

5.2 Local Storage

We may use browser local storage to:

• Store user preferences locally
• Cache content for faster loading
• Maintain application state

5.3 Fingerprinting

We do not use device fingerprinting or other covert tracking methods to identify users without their consent.

6. Data Protection and Privacy

6.1 Data Security

Cookie data is protected using:

• Encryption: Sensitive cookie data is encrypted
• Secure Flags: Cookies transmitted only over HTTPS
• SameSite Attributes: Protection against cross-site attacks
• HttpOnly Flags: Protection against script-based attacks

6.2 Data Sharing

Cookie data may be shared with:

• Service Providers: Google Analytics, LinkedIn, hosting providers
• Legal Requirements: When required by law
• Business Transfers: In case of merger or acquisition

We do not sell cookie data to third parties.

7. International Transfers

Some of our third-party services may transfer cookie data outside the US/EU:

• Google Services: May process data in the US under adequate safeguards
• LinkedIn: Transfers protected by standard contractual clauses
• Cloud Providers: Data processed in accordance with GDPR requirements

8. Your Rights

Under data protection laws, you have rights regarding cookies and tracking:

8.1 Consent Rights

• Withdraw Consent: Change your mind about cookie usage at any time
• Granular Control: Choose specific types of cookies to allow
• Clear Information: Understand what cookies we use and why

8.2 Access and Control

• Data Access: Request information about cookies stored on your device
• Data Deletion: Request removal of cookie data
• Data Portability: Receive your cookie preference data

9. Updates to This Policy

We may update this Cookie Policy to reflect:

• Changes in our cookie usage
• New technologies and services
• Legal and regulatory requirements
• Industry best practices

10. Contact Information