The Problem Statement
In today's market, particularly in sectors like banking and retail, a mobile app isn't an add-on; it is the primary interface for your business. The core problem for many established companies is that their app feels like an afterthought. It's slow, has limited functionality, and delivers a frustrating user experience. This "expectation gap" between what customers demand and what the app delivers drives users to more agile, modern competitors.
The Client
A new UK challenger bank
Why Most Solutions Fail
Many companies try to solve this by outsourcing to cheap offshore teams or using restrictive app-builder platforms. The result is a generic, poorly performing app that can't integrate deeply with core systems, lacks a premium feel, and is difficult to maintain and update. This approach saves a little money upfront but costs a fortune in lost customers and reputational damage.
Our Strategic Solution
We believe a world-class mobile app must feel like a seamless extension of the device it's on. Our framework focuses on delivering a true native experience. 1. Native or High-Performance Cross-Platform: We choose the right tool for the job, whether it's Swift/Kotlin for pure native performance or React Native for high-performance, cross-platform development that still feels native. 2. API-First Architecture: We ensure the mobile app is supported by a fast, secure, and well-documented API layer, allowing for deep integration and real-time data flow. 3. Obsessive UX/UI Polish: We focus on the details that matter: fluid animations, intuitive gestures, fast launch times, and offline capabilities.
Native or High-Performance Cross-Platform
Developed native iOS and Android apps in Swift and Kotlin for pure native performance.
API-First Architecture
Ensured the mobile app was supported by a fast, secure, and well-documented API layer, allowing for deep integration and real-time data flow.
Obsessive UX/UI Polish
Focused on the details that matter: fluid animations, intuitive gestures, fast launch times, and offline capabilities.
Proof Point: How We Did It
A new UK challenger bank needed a mobile app that could compete with the likes of Monzo and Starling. We developed native iOS and Android apps in Swift and Kotlin that delivered a flawless, high-performance experience. The app achieved an average App Store rating of 4.8 stars. We built in advanced security features like biometric login and real-time transaction alerts, which helped build immediate trust with new users.
Business Impact
Measurable Results
App Store Rating: Industry Average (4.3 Stars) → 4.8 Stars (Became a key driver of positive reviews)
User Retention (30-day): Industry Average (75%) → 85% (Built a loyal and engaged user base)
App Crash Rate: Industry Average (>1%) → <0.1% (Delivered rock-solid reliability)
Feature Adoption: 90% adoption (Users engaged with budgeting/saving tools)
Key Results Summary
App Store rating: Industry Average (4.3 stars) → 4.8 stars (Became a key driver of positive reviews)
User retention (30-day): Industry Average (75%) → 85% (Built a loyal and engaged user base)
App crash rate: Industry Average (>1%) → <0.1% (Delivered rock-solid reliability)
Feature adoption: 90% adoption (Users engaged with budgeting/saving tools)
Is Your App Your Strongest Asset?
If your mobile app isn't your best salesperson, you're falling behind. In the modern economy, a poor app experience is a direct reflection on your brand. Book a strategy call. We build mobile applications that customers love to use, driving engagement, loyalty, and growth.
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